Creative Concept

Jägermeister The Perfect Shot

About the Concept

During the fifties in Germany, hunters used a method in which they would measure at a glance the gunpowder they would use. This method was adapted to measure the ingredients in order to serve the perfect Jäger shot.

Tool Pack

Carrying on the hunter´s tradition a kit was put together in order to serve the perfect shot. These tools would be used for brand activations in different bars and night clubs

The Key Visual

A select team of bartenders were chosen and called the Last Stags. They had the job of promoting the Jäger history and style handling the kit for measuring and serving shots.

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