The visual concept was based on motorcycle esthetics and in the Mamancana scenery, a natural desert reservation located in Santa Marta, Colombia.
We created a complete experience around 10 people who lived a unique moment sharing time with Tatan Mejía, a FMX Colombian Pilot & public figure. The activity took the winners to know an amazing natural place where they had the opportunity to made a travel in a bike touring and had a personal class of Endure Motocross.
A commercial ad was created and exhibited in social media in order to invite users to be part of the Mamancana event.
Imagine the things we can do together...
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