“Many talk, few rhyme, but only the best improvise” was the concept in which this Freestyle competition was based on.
The old logo was redesigned maintaining a classic typography and the microphone as the central image for the event's relaunchment.
The graphic shows the roosters facing each other around the logo showcasing the confrontation they are about to have.
The event took place simultaneously in 8 different countries across Latin America. Through out the 3 months of activities we accomplished an amazing interaction in Social Media.
Imagine the things we can do together...
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